“Why buy new when slightly used will do, EXCEPT when the deals are this good." If you've heard that slogan you probably live in the Midwest and you probably know our guest today. Dick Enrico is the founder of 2nd Wind Exercise Equipment, the nation's largest fitness dealer, and a true sales expert. Dick has a whip-smart sense of humor but he's dead serious about making the sale. He's been using creative techniques to get in doors across the Midwest since the 1960s. Today's super-sized episode is packed with sales history, tactics, strategies, ideas and "Dick-isms" you can take into your next sales call.

Transcript Details:

3:17 - Dick isn't an entrepreneur, he's an occupational opportunist.
10:15 - To get through 3 inches of oak you have to be a little creative: crazy sales stories of getting past the gatekeeper
18:37 - Earning the right for referral
28:44 - "The award got me the dough." The value of incentive to sales.
32:04 - The many businesses and slogans of Dick Enrico and the one business he'll never get back into
40:00 - Becoming memorable, becoming their insulation guy
47:00 - 2nd Wind Fitness begins....at a TGI Fridays?
55:00 - 2nd Wind grows too fast
1:00:02 - How Dick came up with his Midwest-famous commercials

DESCRIPTION:

On this edition of the R-Value Podcast, we're chatting with Wells Bullard, a fifth-generation CEO of Bullard Manufacturing, a leading manufacturer of high-quality personal protective equipment and systems that are marketed worldwide. Bullard traces it's history back to 1898 selling mining safety equipment to gold miners in San Francisco. Today they make products essential to workplace safety: thermal imagers, hard hats, firefighter and rescue helmets, supplied-air respirators, powered air-purifying respirators, and air quality equipment.

Workplace safety is not only a regulated mandate, it's essential to keeping your business stable and profitable. Today's podcast will give you great tips for keeping your site safe while keeping work efficient. Read the rest of this entry »

At the end of the day, it's NOT about quality. Quality work should be the bedrock of your business. At the end of the day, the difference between sale or no sale is all about being memorable. So says our guest today, keynote speaker David Avrin.

One of the most in-demand Customer Experience and Marketing speakers in the world today, David Avrin has shared his high-energy and content-rich presentations with enthusiastic audiences across North America and around the world including presentations in Singapore, Bangkok, Melbourne, Brisbane, Bangalore, Antwerp, Monte Carlo, London, Buenos Aires, Glasgow, Bogota, Rotterdam, Barcelona, Johannesburg and Dubai.

David Avrin is the author of three books including the acclaimed: It’s Not Who You Know, It’s Who Knows You, Visibility Marketing and his newest book: Why Customers Leave (and How to Win Them Back.)

A former CEO group leader with Vistage International and marketing firm owner, David’s business and marketing insights have been featured on hundreds of broadcast media outlets and thousands of online and print publications around the world.

Today it's all about the HFO. The next generation of blowing agent in spray foam is increasing yields and decreasing impact on the environment. But the rules on when and where HFO spray foam will be mandated are confusing at best. That's why we've called on the HFO professionals.

Our guests today are Joyce Wallace and Ernie Wysong from Chemours, formerly DuPont Performance Chemicals. Chemours is a $6 billion dollar chemical company that is leading the world in innovation on a number of products that dominate a contractor's life including spray foam.

Visit Opteon.com today to find out more about the transition to HFO blowing agents and how Chemours continues to set the standard on these products.

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