
Created by Insulation Distributors Inc., R-Value provides business tips, stories from the field and industry updates for those who need to know what’s happening in the world of insulation. Gain valuable insights from experts who understand what matters most to contractors and their customers. Whether you want to discover new insulation tools or improve your small business tactics, subscribe now to get an edge on the competition.
Created by Insulation Distributors Inc., R-Value provides business tips, stories from the field and industry updates for those who need to know what’s happening in the world of insulation. Gain valuable insights from experts who understand what matters most to contractors and their customers. Whether you want to discover new insulation tools or improve your small business tactics, subscribe now to get an edge on the competition.
Episodes

Monday Aug 16, 2021
Monday Aug 16, 2021
There's an adage in writing for the stage and screen: show, don't tell. That's an adage that has led to big business for our guest today, DeWitt Driscoll of Positive Energy Consultants. He's taking on the hardest jobs and using cutting-edge technology to make sure customers understand what they need and how he can help.
In this episode...
1:10 - Building performance is a family affair in the Driscoll household
4:40 - Multiple ways to use sensors to give customers power, earn their trust and ensure the long term success of your install
11:05 - Getting active with a "passive house"
14:07 - Taking on the hard jobs

Monday Aug 09, 2021
Monday Aug 09, 2021
We have news from the capital city, Washington D.C. that can help you keep more of your capital. Host, Ken Allison, speaks with Kara Saul Rinaldi, the President and CEO of the AnnDyl Policy Group, LLC, a clean energy policy group that works on the federal and state level. Her organization is a driving force behind the Hope for Homes legislation, a bill that would fund training for work on clean energy improvements including insulation, air sealing, and other building performance enhancements.
In this episode...
3:41 - Hope For Homes Act explained in-depth
6:17 - How will the Hopes For Homes Act become a reality?
10:15 - How rebates could play a factor in retrofit jobs at every income level
12:02 - Other legislation that could impact your business soon
14:12 - How contractors can be part of the solution

Thursday May 27, 2021
Thursday May 27, 2021
This one goes out to all the women out there breaking down glass ceilings and insulating buildings. We're discussing women in the insulation industry with four of the brightest minds at IDI distributors and the entire industry; Rachel Perry, Commercial Sales Specialist, Daja Oliver, a Branch Manager in Minneapolis, Minnesota, Jessica the Attic Queen out of Tampa, Florida and Chelsea Whitley, SPFE Product and Solutions Manager in Atlanta, Georgia. Each of these industry experts share their unique experiences entering a traditionally male-dominated industry and how they feel like women have changed it for the better.
2:49 - "I feel like a mama bear to some of these guys."
4:10 - How the Attic Queen claimed her throne
10:58 - "They knew I was organizing, knew I was going to be truthful and honest. And I care. That was the biggest thing when they knew I cared."
13:38 - Managing the organized chaos for your customers
17:38 - Is this a viable career path for college-educated women?
20:00 - Fighting imposter syndrome
22:48 - The social media advantage
27:44 - "If a woman truly understands the building science behind things, and...loves challenges and loves working out...you can do this job."

Tuesday Apr 13, 2021
Managing Multiple Crews with Bryon Adamczyk
Tuesday Apr 13, 2021
Tuesday Apr 13, 2021
Bryon Adamczyk, President of AI Building Products, knows what it takes to hire, train and manage multiple teams of contractors. In this episode, he shares his no-nonsense insights into obtaining, retaining and training talent that will save your business money and reputation.
AI Building Products was founded in 2018 in Fort Myers, Florida and has been providing service excellence in Fort Myers and South West Florida ever since.
In this episode...
- 2:00 - Hiring multiple crews and avoiding the "Gypsy Effect"
- 3:45 - Retaining top contracting talent
- 5:26 - Providing crews work without the burnout
- 7:00 - Bridging cross-cultural barriers in your crews
- 9:35 - Use it or lose it: preventing product waist

Tuesday Mar 30, 2021
Tuesday Mar 30, 2021
To keep the outside, outside and the inside dry and quiet takes a lot of science. No one knows that better than The ROCKWOOL Group who have been protecting residential and commercial properties from moisture and sound pollution since 1909. Host Ken Allison welcomes Brendan Van Gool and Jason Howell from the ROCKWOOL Group to discuss the world of exterior insulation and the unique challenges that different environments bring to a building project.
The ROCKWOOL Group is the world’s leading manufacturer of stone wool insulation. They offer a full range of high-performing and sustainable insulation products for the construction industry.
On this episode...
- 1:03 - What's special and innovative about Rockwool?
- 5:02 - Getting product to contractors faster
- 8:04 - The fastest growing market for Rockwool
- 15:25 - Top picks for fastenings systems
- 21:25 - Is Rockwool really better for sound?

Tuesday Mar 23, 2021
Contracting Gold Stars with Larry Zarker and John Jones of BPI
Tuesday Mar 23, 2021
Tuesday Mar 23, 2021
No matter what line of work you're in you'd like to be given a gold star, by your industry and certainly by your customer. Who is setting the standards for what qualifies as world-class building and contracting? Host Ken Allison welcomes Larry Zarker and John Jones of BPI, the Building Performance Institute to discuss how BPI formulated the training and qualifications that make up its GoldStar Contractor status and how that status can lead to better building and more customers.
BPI Certified Professionals solve home and building owners’ trickiest problems. BPI offers certifications, standards, and programs (BPI GoldStar Contractor, Rater, and Product Listing). For business owners, BPI enhances your offerings to meet the real needs of homeowners. BPI is the source for certified contractors working on home energy efficiency, comfort, durability, health, and safety.
On today's episode...
- 1:02 - The history of BPI
- 5:14 - The benefits of learning from BPI
- 8:05 - So...what IS a building analyst?
- 13:41 - How long do certifications take?
- 15:59 - The greatest opportunity in home performance
- 21:03 - The future of building performance
- 26:06 - Workforce development: finding the great builders of tomorrow

Thursday Mar 11, 2021
Blow Up Your Profit Margins with Chris Fuerst
Thursday Mar 11, 2021
Thursday Mar 11, 2021
On today's show the focus shifts from spray foam to blown fiberglass insulation. And no one knows it better than Chris Fuerst, IDI's Fiberglass Equipment and Sales Rep. Chris has a decade of experience in the industry but just recently joined IDI in 2020.
Don and Travis discuss every facet of blown insulation operations with Chris, and his knowledge and experience are clear. He explains about making the decision of what type of machine you need for your specific purpose and just how many different aspects of the job you have to take into consideration. He also goes into detail on proper application, machine setup, getting the longest life out of your equipment, troubleshooting, maintenance, training and how to get achieve the best coverage and highest profit.
And don't miss Don's Hannibal Lecter impression!
- 6:45 - All blowing machines are not equal
- 9:40 - Have a plan
- 13:11 - Common problems
- 18:36 - Factors that affect performance
- 21:37 - Don't be shocked
- 23:57 - Seal the deal
- 29:19 - Sucking up
- 33:55 - When to go electric

Monday Nov 23, 2020
Innovation and Ethics with Carlisle Construction Materials
Monday Nov 23, 2020
Monday Nov 23, 2020
Carlisle Construction Materials is a diversified manufacturer and supplier of premium building products and related technologies for the commercial and residential construction markets, and they are IDI's longest spray foam partner. Today, Travis and Don welcome not just one, but FOUR guests from Carlisle to talk about a wide range of topics.
The group discusses the aftermath of Covid on the overall industry and what bright spots have remained. They also delve into building code, enforcement, new product lines, training, marketing, the future of HFO's, and how playing by the rules pays off. They also look into the crystal ball for 2021 and what they see for the road ahead.
- 6:42 - Effects of Covid on the industry
- 11:16 - Focusing in on code
- 13:53 - The politics of spray foam
- 20:10 - The beginnings
- 24:45 - Training and resources available
- 30:33 - Should you buy direct?
- 38:54 - Changes, challenges and opportunity of 2021
- 53:05 - Look into the crystal ball

Tuesday Nov 17, 2020
Mils Don't Measure Performance with Dane Malmberg
Tuesday Nov 17, 2020
Tuesday Nov 17, 2020
Travis and Don are used to talking about insulating areas above ground, but on today's episode they talk with an expert about the fast growing segment of crawlspace encapsulation. Dane Malmberg, National Sales Rep for Viper CS Crawlspace Vapor Barrier joins the show. He's been in the business for over a decade and is here to explain the important differences and advantages of a high quality product like Viper CS as compared to the standard 6 mil poly used in most projects currently.
The industry has been around a long time, but Dane discusses the reason why Viper CS makes it possible for huge growth opportunities if companies add this to their existing services. Standard 6 mil poly is made from recycled materials and is prone to tears, punctures and degradation. Viper CS is made from one hundred percent virgin resin and is a reinforced, high performance barrier. These differences ensure better air quality, prevention of structural issues, longevity and even creating more usable space for clients in their homes or buildings.
- 7:25 - An untapped market
- 9:19 - You get what you pay for
- 10:20 - What sets Viper CS apart
- 18:47 - Where is the opportunity?
- 27:45 - It's about the details
- 30:00 - Is thicker really better?

Thursday Jun 18, 2020
14: Financing The Smart Way with Josh Penman of American Financial Partners
Thursday Jun 18, 2020
Thursday Jun 18, 2020
Go into your local or national bank and ask them about financing a new spray foam rig and be prepared to get a blank stare. That's why each week the R-Value podcast brings in experts in the industry to give you the most specialized information around.
This week is no different. Travis, Don and Aaron welcome Josh Penman, National Business Development Manager for American Financial Partners (AFP). Josh works with new and existing businesses to meet their financial needs, and the most importantly, he knows the industry. AFP offers up to 100% financing on terms up to seven years.
Josh shares his experience and guidance on what type of equipment can be financed, the best time to finance, how to get the best rates, how quickly you can get approved, and what financing looks like right now as we look forward to the recovery post-Covid-19. Trade in blank stares for someone who cares.
3:14 - Why you should choose AFP
9:17 - Dealing with COVID-19
11:56 - How to prepare for the recovery? Should I finance?
14:00 - Appreciating the value of family time
17:22 - How to set yourself up for the best financing
18:55 - Don's not-so-dumb question
20:40 - How quickly can I be approved for financing
22:06 - Remember lead time for the rig
